Professional sign design is the first step to making an effective sign for whatever the purpose is that you are looking for. A sign has three major tasks to perform.
- The first job your sign must do is clearly identify the name of your business.
- The second task a sign must perform is communicating what your business does.
- The third thing your sign must do is clearly communicate your contact information.
Let’s look into these three aspects one at a time and look at some of the basic thinking about each of these objectives. Firstly, the name needs to be clearly presented. Name recognition for any business is important, especially if your are promoting your business with other mediums like TV, radio, or newspaper. Tying all your ads to the name of your business is a very good idea, but it is worthless if your customers can’t find you when they are looking for your business. Furthermore, the design of the name on your sign should be consistent to the layout you have established on your business cards and other templates you use.
Moving forward to the second job of your sign. Potential customers will see your sign and learn what your business does. The name might be descriptive enough for your business. If the name of your business is something like “Jim’s Carpets” then you may not need any further trade or product description. If “Jim’s Carpets” offers other flooring options like tile or laminate then it might be recommended to add this to the sign. The sign could read, “Jim’s Carpets” and under that it could read “Carpet, Tile, and Wood Flooring.” You might think that it is repetitive to put the word “carpet” on the sign twice, but it reiterates what the company is known for.
Your businesses contact information should be straight forward Phone numbers and websites are a good thing to have at the bottom of the sign, especially if you are design an off-site sign. Similar data pertaining to this are accessible here. If you are designing a sign for in front of your business, then it is not as important to have the phone number displayed. Businesses who are displaying their names on a marquee should keep their phone number to a minimum and display a business URL.
Deciding on a design for your businesses sign is very important; it could possibly mean the difference between your company’s success and failure. You should consult a sign professional when starting this process. At this point it is important to remember that there is a huge difference between “graphic designer” and “sign designer.” Consult a sign company with an in-house designer and then take the idea you have come up with to a qualified and well known graphic designer with your layout. For additional information, view website.
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